About Kyle Ruffin                                                 

Kyle Ruffin is the founder of K Ruffin & Associates.  As Director of Marketing & Communications for KYW Newsradio, she introduced new products and events that propelled the station beyond selling radio advertising.  She created the KYW1060 Insider Club, Kidcasts and the Decision-Makers Business Breakfast Series.  These and many existing KYW programs that she breathed new life into -- like Laptop Daily Double and the Newstudies program -- continue to thrive today, generating millions in non-traditional advertising dollars for one of the nation's most-listened-to all-news radio stations. 

While with the Philadelphia Business Journal, Ruffin led the Circulation and Marketing team to double-digit subscriber growth and increased the Daily Update online subscription base by nearly six percent. 

Ruffin's career includes serving as vice president of Marketing & Communications for United Way of Camden County, vice president of Inside Radio and communications coordinator for the
Southern NJ Perinatal Cooperative & Healthy Mothers Healthy Babies.  Ruffin serves on several Philadelphia and South Jersey boards and non-profit marketing committees. 

To learn more, contact K Ruffin & Associates at 609.980.6651 or info@kruffin.com.